White Label SEO Services

White label seo

Written by Reace Marais

February 6, 2024

White Label SEO- The Complete Guide. 

White label SEO is a perfect way of offering more services to your digital marketing clients without the hassle. 

As we know SEO is essential for all businesses and websites in this digital world. However SEO requires a lot of time and effort to implement, this is why white label SEO services have become increasingly popular. 

This guide will look at all the questions regarding White label SEO and why you should become a white label reseller. 

We will look at: 

1. What is White label SEO and how does it work? 

2. What services does it include? 

3. How to choose a White label SEO provider. 

4. White label Reseller Benefits. 

5. Challenges around White label SEO. 


White label seo

1. What is White Label SEO and how does it work? 

 Simply put, you sell SEO services under your brand name to a client. However, you outsource the work to another agency, platform, or freelancer. White label SEO lets you offer SEO services to clients without doing the work, saving you energy, money, and time. 

White label SEO is a resource and digital marketing strategy that benefits you and your clients. This is a cost-effective way to meet your client’s needs. You can provide the needed services without buying new software, hiring more staff, or spending time on training. 

A white label provider can either be an additional service provider or an extension of your marketing agency depending on the specific requirements needed to be delivered. You, the marketing agency handle relationships with clients, manage the accounts, upload the content, track performance, etc. The white label provider fulfils a specific need for your clients such as article or blog writing for example, they send the content back to you and you implement it. 

White label providers normally offer their services to you at a discounted rate so that you can add your markup ensuring a good profit margin. Leaving all parties satisfied. 


2. What services does it include? 

A white label SEO provider is there to deliver the SEO expertise that you require efficiently. They provide a variety of services and can differ whether you are using a freelancer, platform, or agency. 

In most cases, a good provider offers the following services: 

1. On-page SEO – The provider will optimize title tags, headings, subheadings, meta descriptions, URLs, page speed, and links in order to improve the site’s ranking on search engines. 

2. Off-page SEO – The provider will boost rankings by link building, public relations, guest posting, social media marketing, and local SEO.

3. Creating content – The provider will create content that can be optimized for marketing purposes. This content can be in the form of blog posts, articles, videos, ebooks, graphics, etc.

4. Strategies – The provider will build detailed plans for the SEO campaign. They will provide all steps to take, as well as the tactics and how they will execute them.

5. Keyword research – The provider will search and analyze keywords specific to the client’s audience to develop a strategy that will increase traffic to their site.

6. SEO reports – The provider will provide easy-to-understand reports to show the impact of SEO on a client’s business as well as advice on where a client can grow.

3. How to choose a White Label SEO provider. 

As mentioned earlier, a freelancer, platform, or agency can provide white label SEO. So to choose one it’s important to look for a provider that will fulfill your specific needs. 

You need an SEO partner who can offer great customer support and meet your customers’ requirements with their services. 

Factors that will help you identify a good white label SEO provider: 

1. Optimized Website – a provider’s website should be able to show off their skills and expertise. A provider’s website that comes up at the top of an organic search result usually means they know what they are doing. 

If a provider’s services fulfill the needs your client has, browse some pages and take into account how fast the pages load, how easy it is to navigate the site, and how clear the content is. All this is a good indication that the site is well-optimized meaning your clients should receive the same quality on their site. 

2. Case Studies – It’s important to look for a provider that has examples of their work and how they improved the website. Relatable, real-life case studies are a great way to see how a provider will assist your client and clearly show the quality of service they provide.

However, because of some client’s nondisclosure agreements, this is not always the case. You could then ask the provider to send you samples of their work for you to look through. 

3. Reviews and Testimonials – Reviews and testimonials are the best indicators of a provider’s expertise. Checking third-party sites is a good way to find genuine reviews from real customers, as providers can’t manipulate or change them. Asking other companies for referrals of White label SEO providers they have used is also a good idea.

4. Customer Service – A provider’s customer service directly impacts your own so choosing a provider with great customer service is essential.

If a client has an SEO-related query or problem and you can’t get ahold of the provider to answer or solve the issue it looks bad on you. So make sure that you are able to contact the provider via email or a phone call during working hours at a minimum. 

5. Transparent and honest – In SEO it’s important that a provider achieves the SEO targets and results the right way according to search engine guidelines. If a provider is unable to give you clear answers to what their process is and how they get their results be cautious. If a provider breaks search engine guidelines, the client’s site may be punished, causing harm to both you and the client. They should be able to provide you with the tools, tactics, and processes they are using.

6. Simple Pricing – It’s important to choose a provider whose pricing is understandable and that fits your budget and needs. White label SEO pricing varies based on the provider’s expertise and the services they offer. Different pricing models include monthly packages, hourly rates, project-based pricing, and custom pricing. These pricing models will help you choose the provider that will work best for you and your clients.

7. A good partner – You want to choose a provider that will be a good partner and fit for your company. You want someone who shares your business values, can consistently deliver great results, and who you can rely on to meet client needs. Meeting the provider in person or through video call will help you determine if they are a good match for your company.

4. White Label Reseller Benefits. 

Now that you know exactly what White Label SEO is, let’s get into how being a reseller is beneficial for you. 

Let’s start by looking at who a White Label SEO reseller is. A reseller is a company that purchases SEO services from a white label provider. They then sell these services to their clients under their brand. 

Resellers are normally in an industry that will benefit from reselling these services. Such as advertising agencies, website design and development agencies, social media planners, content marketing agencies, etc. These companies provide SEO as an extra service to their current clients. They can sell it together with their main products or services. 

Offering white label SEO services benefits both you and your clients. Here are some benefits of reselling SEO services: 


1. Cost-effective solution- Using a White label provider saves your business money. You get professional services and work without having to hire a new SEO team. This means you save money on full-time salaries, equipment, training, etc. This is the most cost-effective way to gain new services to offer your clients. 

2. Revenue opportunity- White label SEO can open a new stream of revenue for businesses. Some SEO providers offer revenue-sharing, allowing resellers to earn commissions and create a recurring income stream. 

3. Lower risk- Having a white label SEO partner takes away the big risk a business takes when creating a new product or service or entering into a new market. Using a white label provider means you don’t have to take the risk of creating everything yourself. You can rely on their expertise, processes, products, services, and resources. 

4. Expertise in SEO- A big benefit of using a white label SEO provider means you have professional assistance and guidance available when it comes to SEO. You can rely on them to handle the client’s needs. Allowing the provider to handle the strategy and SEO best practices, lets you focus on your business strengths and responsibilities. 

5. Keeping up with changes- Due to the frequent changes in algorithms and new best practices released, SEO is constantly changing. Keeping up with all these changes while trying to run a business can be challenging. White Label SEO providers stay updated on changes and know the latest updates, best practices, and studies. They are able to handle, plan, and prepare your business for these changes resulting in better quality, efficiency, and value. 

Outsourcing SEO services and becoming a reseller benefits everyone involved and adds value to your business. 


5. Challenges around White Label SEO. 

Although White Label SEO is highly beneficial there are some challenges that you could face. 


1. Expectations- If a reseller and provider don’t set out realistic expectations it could cause issues at a later stage. Expectations are important to discuss and make clear at the beginning of a partnership. Unclear expectations could cause issues over the way the strategy turns out, the pricing of services, or the conduct of the relationship. 

2. Communication- Communication between a White Label SEO provider and reseller is highly important. Communication is essential as it creates understanding and trust between the two parties. Since they don’t work in the same office SEO agencies and resellers must communicate constantly to avoid unnecessary conflict. Some ways to improve communications could be creating clear and set expectations and scheduling regular meetings with your provider to ensure everyone is on the same page. 

3. Management- Providers all have their way of implementing the SEO process and strategies. SEO is complex and requires careful implementation and recording. A good White Label SEO provider will ensure they work with you and your team to provide the organization, process, and results you need. Finding a provider whose strategies are on target is important so your clients don’t fall behind competitors. 


White Label SEO is a wonderful resource to have in the marketing industry. It helps companies give clients all the services to fulfill their needs without forking out large amounts of money to develop the services themselves. White Label SEO is an asset to any business. 

Looking to become a reseller? Let’s chat


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