SEO FAQ – Frequently Asked Questions

Welcome to our SEO FAQ page compiled by seasoned SEO experts just for you. Here at The SEO Company we try to be as helpful as possible, that’s why we add all of our clients questions and the answers here just because we can!


What is SEO?

Search Engine Optimisation is the practice of improving the ranking of your website for targeted keywords on search engines.

The optimal goal of a higher ranking is to improve visibility and gain the organic traffic that comes along with it.



How much does SEO cost?

SEO in South Africa normally costs R500-R1500 per hour. This depends on the SEO company and how much experience or expertise they have.

Many companies also offer monthly packages and these can range from R5 000-R20 000 per month depending on what your business wants to achieve.


What is an SEO audit?

An SEO audit is an SEO company’s process to see how well your website is optimised for search engines.

An audit identifies issues on your site that could be preventing it from ranking well. It also identifies opportunities that can be implemented to ensure more visibility of your site.


Why are backlinks important?

Backlinks are important as search engines see them as votes of confidence, especially backlinks from authoritative sources. If your site has lots of backlinks Google identifies your site to be relevant, trustworthy, and of quality.

This results in the improvement of ranking of your site and your site will gain authority.


Does my business need SEO?

YES! Many purchasing journeys start with a Google search. If a customer searches for a product or service the first company to show results for that product or service is normally the one who gets the business.

SEO is essential for all businesses to thrive and is an important part of marketing your business.


Does SEO impact sales?

SEO can definitely impact sales and boost conversions if the SEO strategy is implemented correctly.

Companies that invest in SEO can see a 20% increase in revenue over time. Remember SEO is a long-term investment so immediate results are unlikely.


What is domain authority?

Domain authority is a measurement created by Moz to measure how likely a domain is to show up in search engine results.


What are SEO best practices?

SEO best practices are tasks that help improve a website’s ranking on search engines. These tasks include Keyword research, amazing content, Backlinks, and many more.

SEO best practices help your site rank better, gain visibility, and increase organic traffic.


What is On-page SEO?

On-page SEO is the process of optimising a webpage and its content for both search engines and users. On-page SEO allows a site to rank better and gain relevant traffic.

On-page SEO is essentially the optimising of everything internal on a website, from URLs, headings, and internal links to content and keywords.